What if instead of just paying rent, you could start building toward something bigger—your own home and freedom from renting forever?

Join the free webinar and learn how renters are earning target 12-15% annual returns, creating a plan to improve their credit score and save for a down payment.

Stop throwing money away on rent splash icon

"Stop throwing money away on rent." You've probably heard this advice your whole life. It makes you feel like you're making a financial mistake every month you write that rent check. But what if instead of just paying rent, you could start building toward something bigger—your own home and freedom from renting forever? Register today and join Scott Jacobsen, Roots' Co-Founder and COO, as he breaks down how you can improve your credit score, and earn rewards to invest in real estate, all while renting. Plus, attendees will unlock another $25 reward to invest in Roots!

Scott Jacobsen

Co-Founder & COO

Community Builder; positively impacting peoples lives and financial futures.

Linkedin
splash icon splash icon

Scott Jacobsen

Co-Founder & COO

Check superpower

Community Builder; positively impacting peoples lives and financial futures.

Linkedin
What if instead of paying rent, you can invest toward your own home while you rent? Join this free webinar and discover how you can invest in real estate and boost your credit score, all while renting.

Home prices jumped 45% since 2020

Down payments start at $20K–$50K+

Interest rates doubled since 2021

You may feel locked out of property ownership

What if instead of paying rent, you can invest toward your own home while you rent? Join this free webinar and discover how you can invest in real estate and boost your credit score, all while renting.

icon Investors and renters are saying

slide image

Finally!

It's like someone has finally given me a chance.
Kelly
Resident
slide image

I can't believe we're invested

My husband and I will probably never be able to own a home of our own, but with Roots we will be invested in real estate.
Suzanne
Resident
slide image

If I can do it then anyone can

Roots means that my children will have an opportunity to own real estate.
Christine
Resident
slide image

The best real estate investing concept

Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big.
Ted Jenkin
National TV Money Expert
slide image

We love the social impact!

When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us.
Cameron Hamilton
Investor
play button

My highest performing investment

I thought it was really awesome how my investments could both help my grow my money and give back to other people. I'd never really seen something like that before.
Deana
Investor
slide image

An Easy Decision

Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity.
Raj
Investor
slide image

Deposits that grow!

Roots is the only place I know of where my $400 deposit can turn into $1200 and continue to grow!
Phillip
Resident
play button

I'm so thankful for this opportunity

During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money.
Jillian
Investor
slide image

Investing in Roots was an easy decision

Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people.
Ashton and Colin
Investor
slide image

Investing with a ❤️

Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties.
Kristen and Jake
Investor
play button

Why choose between your beliefs and bank account?

In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots.
Dana L.
Investor
play button

I want my money to help others and be invested wisely

With Roots I have the chance to help others with their housing and increase my chances of a healthy retirement one day.
Jeff
Investor
slide image

Roots Is Leveling The Playing Field

As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.
Dominique Wilkins
Investor and NBA Hall of Famer

Roots explained

Whether you invest $100 or $100,000 every Roots investor is treated the same. Get started today with as little as $100 and you can increase your passive income, save for retirement, and grow your wealth while you rent!

FAQ

Here is a list of common questions and answers related to Roots

How long am I committed to the investment?

Although we recommend holding your investment for at least a year, we understand that things happen and offer liquidity each quarter. Please refer to our offering circular for full details.

How is the cost of each unit determined?

At the end of each quarter the fund evaluates its current Net Asset Value (NAV). This calculation is simple. We take the market value of all of the properties plus all accounts receivable and all cash on hand. We then subtract any debts and liabilities. After this calculation is made, we take the total NAV and divide it by the amount of outstanding units to get the unit price for the next quarter.

How does the unit price affect my returns?

Much like owning a single property, the value of that property can grow over time. Investing with Roots works in a similar way, however, instead of owning just one property, your investment is part of a diversified fund across all of our real estate. As the value of Roots' properties increases, so does the unit price. This increase in unit price helps grow the value of your investment.

How do the quarterly distributions work?

Each quarter, investors receive a cash distribution based on the income generated by the fund. While most of this income comes from rent, it may also include other sources like proceeds from a property sale. As a Real Estate Investment Trust (REIT), we’re required to distribute at least 90% of Roots' taxable income.

Investors can choose to reinvest their distributions to continue building their position in the fund or cash them out.

Please note: To be eligible for a quarterly distribution, your investment must be completed before the final month of that quarter. Investments made in the last month will begin earning distributions in the following quarter.

Do I have the option to make a recurring investment each month?

Yes, with the Roots investment platform you will have the option to set investments to recur either monthly or quarterly.

Is Roots a REIT?

Roots is a Reg A+ REIT. With a REIT, you can see returns both through the income generated by the properties you put money into and through the property’s value growing over time. All REITs are required to distribute 90% of its profit to shareholders. Some REITs pay you money regularly like Roots (in the form of dividends) and they allow you to spread your investment across several different properties, which lowers your risk. You can learn all about the world of REITs here >>

What markets are Roots properties in?

Roots is a portfolio of residential rental properties located in the greater Atlanta, GA and Augusta, GA markets. There are many reasons Atlanta is a great market for residential real estate investing, but the top three are: its population growth, its diverse economy, and the role that the film and television industry is having on people and industry moving into the city. You can learn more about the Atlanta real estate market here >>

How would Roots be affected by an economic downturn or commercial crash?

Although we don't have a crystal ball, we have incorporated some unique attributes to the Roots model and strategy that makes the fund extremely defensible in case of a downturn:

  • • Purchase Timing: Buying properties now, with cash, under market rates
  • • Property Type: SFR and small multi family (not commercial), all workforce housing
  • • Location: greater Atlanta market (a top market).
  • • Live In It Like You Own It™: aligns incentives of residents and investors.
  • • Debt ratio: Low leverage


You can read more about this here >>

Liquidity and Fees

We understand that things come up and you can request to cash out your investment at any time, up to $100,000 per quarter. Funds typically settle in 4–5 business days once approved. Each new investment has its own 12-month holding period. If you withdraw any portion of that investment before the year is up, a 8% penalty is applied. After 12 months, you can withdraw without penalty.

For each investment, we apply a small transaction fee to help cover processing costs: $5 for one-time investments and $3 for recurring investments. Other than that and the penalty, there are no fees to invest in Roots.