Letter From The CEO
Letter From The CEO
Roots Family,
Earlier this year, we wrote to you about the proposed legislation aimed at limiting large institutional ownership of single-family homes. Since then, more details about the bill have been released, and we want to provide an update on what we’re seeing.
The most important takeaway remains the same: as of now, nothing has changed for Roots or your investments.
In fact, the additional clarity around the proposed legislation reinforces something we’ve believed in from the beginning the Roots model aligns with the spirit of expanding access to homeownership rather than restricting it. Roots was created to help build a community where anyone can participate and the proposed bill is right in line with that thinking.
The proposed bill includes several “excepted purchase” categories that allow home acquisitions when they support housing supply, rental availability, or pathways to homeownership. After reviewing the latest details, many of these categories closely match how Roots already operates.
For example, the legislation allows:
• Purchases of newly constructed homes or homes acquired directly from builders
• Build-to-rent programs that create rental housing in communities with both renters and homeowners
• Renovation programs that restore distressed housing
• Programs designed to help renters move toward homeownership
These are core parts of the Roots model today.
A large portion of the homes in the Roots portfolio are purchased directly from builders, helping expand housing supply. Many are part of mixed communities with both homeowners and renters, and occasionally we acquire homes that require meaningful renovation and rehabilitation.
Most importantly, Roots was built around the idea that renting should be a stepping stone toward ownership, not a permanent destination.
Through Wealth Building Rewards, renters across the country now have access to tools designed to create real upward mobility, including:
• Opt-in rent reporting that helps build credit
• Credit monitoring and coaching tools
• Financial education tied to real outcomes
• Investable Rewards™ earned by taking positive financial actions
• Opportunities to explore home purchases within the Roots network
These programs are designed to help renters strengthen their financial position so they can eventually buy a home—either within the Roots portfolio or elsewhere.
The conversation happening nationally right now is important. Many people are asking who should or shouldn’t own homes. But the bigger opportunity is asking a different question:
How do we help the people living in those homes build wealth and move toward ownership themselves?
That’s exactly the problem Roots was created to solve.
Since launching in 2021, the Roots community has delivered on its target 12–15% annual returns while expanding access to real estate investing and wealth-building tools for everyday people, with zero institutional capital involved.
With Roots, anyone can invest in real estate starting with as little as $100, and renters can begin building financial momentum while they live in the homes our community helps provide.
In many ways, the current policy conversation is catching up to something this community has already been proving:
When renters and investors grow together, everyone wins.
If you feel inspired to join the conversation, we encourage you to share the story with others in your network.
Here’s one example you could use:
“Everyone deserves a seat at the table. @investwithroots builds wealth for both investors and renters. Who doesn’t love a win-win!”
Bonus points if you include your referral link.
We’re incredibly grateful to have you as part of this community. Everything we’re building is possible because of you, and together we’re continuing to prove that expanding access to housing and wealth creation can, and should, be a win-win.
With gratitude,
Daniel Dorfman
As of January 10th, 2026
Roots Investment Community Fund
$102,758,398
Net Asset Value
77.81%
7/1/21 - 01/10/26
Total Return
12.01%
01/10/25 - 01/10/26
Last 12 Months Return
17.29%
7/1/21 - 01/10/26
Average Annual Return
$998,328
Distributions Last Quarter
$6.3M+
Invested by Renters
90%
Occupancy Rate
12-15%
Target Annual Returns
As of January 10th, 2026
Roots Investment Community Fund
$102,758,398
Net Asset Value
77.81%
7/1/21 - 01/10/26
Total Return
12.01%
01/10/25 - 01/10/26
Last 12 Months Return
17.29%
7/1/21 - 01/10/26
Average Annual Return
$998,328
Distributions Last Quarter
$6.3M+
Invested by Renters
90%
Occupancy Rate
12-15%
Target Annual Returns
As of January 10th, 2026
Roots Investment Community Fund
$102,758,398
Net Asset Value
77.81%
7/1/21 - 01/10/26
Total Return
12.01%
01/10/25 - 01/10/26
Last 12 Months Return
17.29%
7/1/21 - 01/10/26
Average Annual Return
$998,328
Distributions Last Quarter
$6.3M+
Invested by Renters
90%
Occupancy Rate
12-15%
Target Annual Returns
Anyone Can Invest With Roots
You don't have to be super rich to invest in real estate. With Roots, you can invest in real estate while having a bigger impact on your wallet and the community.
Start With $100
Non-accredited and accredited investors can get started with only $100.
Quarterly Liquidity
Roots offers investors liquidity every quarter, not common for private real estate investments.
Low Fees
Only a $5 transaction fee to get started and no penalty to cash out after the first year.
Anyone Can Invest With Roots
You don't have to be super rich to invest in real estate. With Roots, you can invest in real estate while having a bigger impact on your wallet and the community.
Start With $100
Non-accredited and accredited investors can get started with only $100.
Quarterly Liquidity
Roots offers investors liquidity every quarter, not common for private real estate investments.
Low Fees
Only a $5 transaction fee to get started and no penalty to cash out after the first year.
Anyone Can Invest With Roots
You don't have to be super rich to invest in real estate. With Roots, you can invest in real estate while having a bigger impact on your wallet and the community.
Start With $100
Non-accredited and accredited investors can get started with only $100.
Quarterly Liquidity
Roots offers investors liquidity every quarter, not common for private real estate investments.
Low Fees
Only a $5 transaction fee to get started and no penalty to cash out after the first year.
How It Works
A Win-Win Ecosystem
Imagine investing in real estate where the renters want it to succeed as much as you do.
You Invest for as little as $100
Everything starts when you invest. Your funds go directly into the Roots REIT, which pools capital from all investors to purchase income-generating residential properties.
Roots does the work
You and the renters build wealth together
How It Works
A Win-Win Ecosystem
Imagine investing in real estate where the renters want it to succeed as much as you do.
You Invest for as little as $100
Everything starts when you invest. Your funds go directly into the Roots REIT, which pools capital from all investors to purchase income-generating residential properties.
Roots does the work
You and the renters build wealth together
How It Works
A Win-Win Ecosystem
Imagine investing in real estate where the renters want it to succeed as much as you do.
You Invest for as little as $100
Everything starts when you invest. Your funds go directly into the Roots REIT, which pools capital from all investors to purchase income-generating residential properties.
Roots does the work
You and the renters build wealth together
Roots Explained
Whether you invest $100 or $100,000 every Roots investor is treated the same. And that goes for the renters too. Get started today with only $100 and you can increase your passive income, save for retirement, and grow your wealth. All while helping the renters grow theirs.
Roots Explained
Whether you invest $100 or $100,000 every Roots investor is treated the same. And that goes for the renters too. Get started today with only $100 and you can increase your passive income, save for retirement, and grow your wealth. All while helping the renters grow theirs.
Roots Explained
Whether you invest $100 or $100,000 every Roots investor is treated the same. And that goes for the renters too. Get started today with only $100 and you can increase your passive income, save for retirement, and grow your wealth. All while helping the renters grow theirs.
Testimonials
Why The Community Invests with Confidence
24,200+ Investors
4.5/5
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
Testimonials
Why The Community Invests with Confidence
24,200+ Investors
4.5/5
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
Testimonials
Why The Community Invests with Confidence
24,200+ Investors
4.5/5
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
"Roots is leveling the playing field."
“As long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on.”
Dominique Wilkins
NBA Hall of Famer
"The best real estate investing concept I've ever seen."
“Roots is the single best real estate investment concept I’ve ever seen. Investors, renters, and the city of Atlanta all win big”
Ted Jenkin
National TV Money Expert
"My highest performing investment"
"I thought it was really awesome how my investments could both help me grow my money and give back to other people. I'd never really seen something like that before."
Deana
Investor
Watch Testimonial
"Wish I Had Roots 42 years ago!"
"I've been investing 10% of my paycheck for 42 years but I've never been able to invest in real estate confidently until Roots. It's low entry, has great dividend returns and appreciation, but it also helps the community."
Norm
Investor
"My investment grew from $1,750 to $5,353"
"I decided to reinvest $500 and I still get take home over $3,000. It feels amazing to see my money working for me!"
Latrena R.
Renter & Investor
"We Love the social Impact!"
"When looking to invest in real estate we found Roots. We love that Roots residents build wealth with us."
Cameron Hamilton
Investor
"I'm so thankful for this opportunity"
"During these two years, Roots has become my highest performing investment. This has given me the opportunity to make an impact and make money."
Jillian
Investor
Watch Testimonial
"An Easy Decision"
"Not only is Roots a strong model for generating returns, it creates opportunities for others to build wealth in real estate when they wouldn’t otherwise have the opportunity."
Raj
Investor
"My credit score is up by 191pts..."
"Because of Roots, my credit score went from 520 to 711 in less than two years!"
Antonio D.
Renter & Investor
"Investing in Roots was an easy decision"
"Roots is a great opportunity to earn excellent returns while having a definitive, positive impact on people."
Ashton and Colin
Investors
"I can call them and a real person answers the phone!"
"If you're considering investing and you also want to feel good about where you're investing, I'd recommend checking out Roots."
Lauren
Investor
Watch Testimonial
"Investing with a 💚"
"Real estate investing that's easy, only $100 to get started and you get amazing returns that help you and the residents who live in the properties."
Kristen & Jake
Investors
"Why choose between your beliefs and bank account?"
"In a world where it's nearly impossible to align my Christian values with my financial goals I felt so relieved to find Roots."
Dana
Investor
Watch Testimonial
FAQs
Frequently Asked Questions
How long am I committed to the investment?
How is the cost of each unit determined?
How does the unit price affect my returns?
How do the quarterly distributions work?
Do I have the option to make a recurring investment each month?
Is Roots a REIT?
What markets are Roots properties in?
Liquidity and Fees
FAQs
Frequently Asked Questions
How long am I committed to the investment?
How is the cost of each unit determined?
How does the unit price affect my returns?
How do the quarterly distributions work?
Do I have the option to make a recurring investment each month?
Is Roots a REIT?
What markets are Roots properties in?
Liquidity and Fees
FAQs
Frequently Asked Questions
How long am I committed to the investment?
How is the cost of each unit determined?
How does the unit price affect my returns?
How do the quarterly distributions work?
Do I have the option to make a recurring investment each month?
Is Roots a REIT?
What markets are Roots properties in?
Liquidity and Fees
Imagine investing in real estate where the renters are your partners. Not tenants.
Less Vacancy
Roots renters stay longer because they want to invest in real estate while they rent.
Lower Turn Costs
Renters are incentivized to take care of the property through the "Live In It Like You Own It ®” program.
Wealth Creation
Renters grow wealth to build a better life.
Imagine investing in real estate where the renters are your partners. Not tenants.
Less Vacancy
Roots renters stay longer because they want to invest in real estate while they rent.
Lower Turn Costs
Renters are incentivized to take care of the property through the "Live In It Like You Own It ®” program.
Wealth Creation
Renters grow wealth to build a better life.
Imagine investing in real estate where the renters are your partners. Not tenants.
Less Vacancy
Roots renters stay longer because they want to invest in real estate while they rent.
Lower Turn Costs
Renters are incentivized to take care of the property through the "Live In It Like You Own It ®” program.
Wealth Creation
Renters grow wealth to build a better life.
$90M+
Total invested
It took us years to build Roots, but you can invest in 5 minutes.
$6.3M+
Saved and invested by Roots renters
Through the Live in it Like You Own It® program
12-15%
Target annual returns
12.01% trailing 12 months return (01/10/25 - 01/10/26) | 17.29% average annual return since inception (7/1/21)
Start investing today with as little as $100
And grow from there
$90M+
Total invested
It took us years to build Roots, but you can invest in 5 minutes.
$6.3M+
Saved and invested by Roots renters
Through the Live in it Like You Own It® program
12-15%
Target annual returns
12.01% trailing 12 months return (01/10/25 - 01/10/26) | 17.29% average annual return since inception (7/1/21)
Start investing today with as little as $100
And grow from there
$90M+
Total invested
It took us years to build Roots, but you can invest in 5 minutes.
$6.3M+
Saved and invested by Roots renters
Through the Live in it Like You Own It® program
12-15%
Target annual returns
12.01% trailing 12 months return (01/10/25 - 01/10/26) | 17.29% average annual return since inception (7/1/21)
Start investing today with as little as $100
And grow from there
Still have questions? Meet with a Roots partner on a live webinar!
Still have questions? Meet with a Roots partner on a live webinar!