Wealth Building Rewards
Turn Renting into
Turn Renting into
Turn Renting into
Wealth Building
Wealth Building
Wealth Building
.
.
you?
Genstone has partnered with Roots to offer you Wealth Building Rewards. Now you have the power to earn rewards to invest in your future and complete short challenges to learn the right financial moves to reach your goals. Use code "GEN10" to get your first month free at checkout.







$6.3M+ invested by renters
•

•
24,200+ Roots investors
•

•
$10/mo. Cancel anytime.
•
$6.3M+ invested by renters
•

•
24,200+ Roots investors
•

•
$10/mo. Cancel anytime.
•
$6.3M+ invested by renters
•

•
24,200+ Roots investors
•

•
$10/mo. Cancel anytime.
•



100K+ Members,
100K+ Members,
100K+ Members,
4.5/5
4.5/5
4.5/5

"I'm investing in real estate while I rent. I never thought that was possible."
"I'm investing in real estate while I rent. I never thought that was possible."
"I'm investing in real estate while I rent. I never thought that was possible."

Shyann
Shyann
Shyann
Renter & Investor
Renter & Investor
Renter & Investor
Imagine if learning turned into earning.
Imagine if learning turned into earning.

Every day, you are working to get ahead…
Every day, you are working to get ahead…
Now, you can turn preparation into momentum.
Now, you can turn preparation into momentum.
Learn the financial playbook for making your money work for you.
Learn the financial playbook for making your money work for you.
Earn Investable Rewards and redeem them in our Growth Marketplace.
Earn Investable Rewards and redeem them in our Growth Marketplace.
Grow your credit, savings, and build your financial foundation.
Grow your credit, savings, and build your financial foundation.
At Wealth Building Rewards, we’ve helped renters invest $6,300,000.
At Wealth Building Rewards, we’ve helped renters invest $6,300,000.
Now It's Your Turn.
Now It's Your Turn.
At Wealth Building Rewards, we get it. We’ve helped renters save and invest $6,300,000.
Now It's Your Turn.
Learn. Earn. Grow.
Your Wealth Building Plan
Your Wealth Building Plan
Your Wealth Building Plan
3 simple steps to start growing today
3 simple steps to start growing today
Learn The Basics
Learn The Basics
Complete quick and simple challenges designed to help you boost your budgeting, credit, investing knowledge, and more.
Complete quick and simple challenges designed to help you boost your budgeting, credit, investing knowledge, and more.
Get Started
02
01
Earn Rewards
Earn Rewards
Every time you complete those challenges, you earn rewards that are redeemable across the Growth Marketplace to change your life.
Get Started
01
02
Grow Your Credit
Grow Your Credit
You can even level up your credit with Rooty, our AI Wealth Coach, and opt-in to on-time rental payment reporting, monitoring, and progress tracking.
You can even level up your credit with Rooty, our AI Wealth Coach, and opt-in to on-time rental payment reporting, monitoring, and progress tracking.
Get Started
03
Join the Roots community of 140,000 humans where EVERYONE grows.
Join the Roots community of 140,000 humans where EVERYONE grows.
Join the Roots community of 140,000 humans where EVERYONE grows.
Testimonials
These renters used to feel stuck.
Now they’re investing in real estate, growing their credit, and managing their money with confidence.

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor
Testimonials
These renters used to feel stuck.
Now they’re investing in real estate, growing their credit, and managing their money with confidence.

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor
Testimonials
These renters used to feel stuck.
Now they’re investing in real estate, growing their credit, and managing their money with confidence.

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor

"Roots helped us save for our first home and guided us every step of the way."
The Currents
Homeowners & Investors

“My credit went from 520 to 711 in under two years. Just from paying rent."
Antonio
Renter & Investor

"I've been able to save while renting & now have a real savings cushion."
Katie M.
Buyer & Investor

"I'm investing in real estate while I rent. I didn't think that was possible."
Shyann
Renter & Investor

“For the first time, I feel like I'm moving forward while renting"
Jubria
Renter & Investor
The Founding Story
We discovered the secret to real estate returns
(and it wasn’t location)
We discovered the secret to real estate returns (and it wasn’t location)
We discovered the secret to real estate returns (and it wasn’t location)


After decades and billions of dollars in transactions, we realized the number one factor in our best-performing real estate investments wasn't location, it was the renters living in them. So in 2021, we launched Roots, the only real estate fund that builds wealth for renters and investors.
After decades and billions of dollars in transactions, we realized the number one factor in our best-performing real estate investments wasn't location, it was the renters living in them. So in 2021, we launched Roots, the only real estate fund that builds wealth for renters and investors.
After decades and billions of dollars in transactions, we realized the number one factor in our best-performing real estate investments wasn't location, it was the renters living in them. So in 2021, we launched Roots, the only real estate fund that builds wealth for renters and investors.
Roots renters can earn rewards to invest for doing things like paying rent on time, taking care of the property, and renewing.
Roots renters can earn rewards to invest for doing things like paying rent on time, taking care of the property, and renewing.
Roots renters can earn rewards to invest for doing things like paying rent on time, taking care of the property, and renewing.



It's the first
It's the first
It's the first
"win-win"
"win-win"
"win-win"
wealth community. And it's working:
wealth community. And it's working:
investing ecosystem.
And it's working
$6.3M
$6.3M
$6.3M
Saved and invested by renters
Saved and invested by renters
Saved and invested by renters
12%+
12%+
12%+
Average annual returns since July 2021
Average annual returns since July 2021
Average annual returns since July 2021
24,200+
24,200+
24,200+
Investors and renters building wealth together
Investors and renters building wealth together
Investors and renters building wealth together

Now with Wealth Building Rewards, every renter has this opportunity.
Now with Wealth Building Rewards, every renter has this opportunity.
Now with Wealth Building Rewards, every renter has this opportunity:
Learn money skills that actually work (budgeting, investing, credit, the stuff that moves the needle)
Earn rewards to invest in real estate with Roots (yes, even if you don't rent from us)
Grow credit score through on-time payment reporting, credit monitoring, and coaching (even past payments may count)


Earn rewards to invest in real estate with Roots (yes, even if you don't rent from us)
Learn money skills that actually work (budgeting, investing, credit, the stuff that moves the needle)
Grow credit score through on time payment reporting, monitoring and coaching (even past payments may count)
FAQs
Frequently Asked Questions
This sounds too good to be true. What's the catch?
Is this a scam?
Is the $100 initial reward real money?
Can I cancel anytime?
If I cancel, do I still keep my investments?
How do I earn rewards?
What else do I get besides rewards?
Will this hurt my credit?
Do I need good credit to join?
What if I move?
What is Roots?
Can I opt out of credit reporting and still earn rewards?
FAQs
Frequently Asked Questions
This sounds too good to be true. What's the catch?
Is this a scam?
Is the $100 initial reward real money?
Can I cancel anytime?
If I cancel, do I still keep my investments?
How do I earn rewards?
What else do I get besides rewards?
Will this hurt my credit?
Do I need good credit to join?
What if I move?
What is Roots?
Can I opt out of credit reporting and still earn rewards?
FAQs
Frequently Asked Questions
This sounds too good to be true. What's the catch?
Is this a scam?
Is the $100 initial reward real money?
Can I cancel anytime?
If I cancel, do I still keep my investments?
How do I earn rewards?
What else do I get besides rewards?
Will this hurt my credit?
Do I need good credit to join?
What if I move?
What is Roots?
Can I opt out of credit reporting and still earn rewards?
Start Making Rent Work For You

Start Making Rent Work For You





