For a long time, “investing” meant playing the stock market or cashing out on maturing bonds that your uncle gifted to you as a newborn. Luckily, that’s no longer the case.

Today, you can invest in something historically less risky than stocks and more profitable than bonds: real estate investment trusts (REITs). 50% of American households have invested their money into REITs, and Roots has emerged as a leader in the market. Here’s why:

Low Entry Point

Unlike many other investing platforms, you don't need to be some ex-Wall Street bigshot to invest with Roots. Roots has created a real estate investing platform built for EVERYONE. With just $100, you can invest in a portfolio of residential real estate. Whether you invest $100 or $100,000, every Roots investor receives the same attentive customer service the fund has been known for since inception.

Low Fees

Today, fewer than half of Americans (44%) say they can afford to pull a $1,000 emergency expense from their savings. The reality of life is that things like medical bills, unplanned major life events, unexpected job loss, taxes, and a long list of other unwanted circumstances arise at times when they are most inconvenient. With Roots, investors can liquidate their investments every quarter.  If you liquidate before one year on any investment, there is an 8% early cash out fee, but after the one-year mark, there is no liquidation fee, a rarity in the world of real estate investing.

Roots Helps Others

In an economy where one social media post can have the power to drive a stock up or down based on speculation, and publicly traded companies cut entire departments to keep their shareholders happy, something is refreshing about compassionate capitalism.

Roots has a unique model in which the renters in Roots' properties can get invested in the fund for being good renters, aligning the incentives of everyone involved. By paying rent on time, taking care of their property, and being a good neighbor, Roots renters have the opportunity to receive quarterly rebates that get invested in the fund. This model has led to low property vacancy, low turnover costs, and historically high returns compared to industry standards, all while giving people from all walks of life the opportunity to build wealth while renting.

Hedging Against Inflation and Stocks

Real estate tends to be a safer investment than stocks, as home values typically don’t decline enough to create upside-down mortgages until the S&P 500 drops by at least 20%. Even then, many market variables come into play, and real estate and stocks can appreciate in dramatically different ways. Investing in REITs gives stock investors the ability to hedge their bets, while still returning considerably on their investments.

Income-earning REITs have also historically been a great hedge against inflation. As the general price level rises, the value of tangible assets like property tends to increase. Investing in stocks is still smart, but with the volatility we've seen from stocks throughout history, it's best to have all your bases covered.

Transferring IRAs and 401ks

Have an IRA leftover from your employer that is no longer being matched, or one that is not returning the way you’d like? Investors are transferring part or all of their retirement accounts to Roots. Investing in the Roots fund through your IRA gives you quarterly distributions that can be reinvested, plus a smart hedge against the stock market. With much lower fees than a traditional money manager “managing” the IRA and the added benefit of keeping the IRA tax benefits, this is a no-brainer for a lot of folks.

Here's How it Works

1. Invest with Roots: Start with as little as $100 and become part of a community that's reshaping real estate.

2. Roots Does the Heavy Lifting: We acquire and manage the properties, ensuring they are well-maintained and occupied by responsible renters.

3. Renters Benefit: Renters who live in Roots homes have the opportunity to earn rebates by paying rent on time and caring for their homes like they own them. This unique approach not only empowers them but also strengthens the community.

4. Everyone Wins: By reducing turnover and keeping properties occupied, we generate strong returns that fuel meaningful growth for both investors and renters.

Join thousands across America who are investing with Roots: With over $59 million already invested, now is your chance to grow your wealth while helping the renters grow theirs. Invest with Roots today and be part of a movement that’s making a real difference.