Invest with Roots

Terms of Service

Terms of Service

last updated 07/27/2026

Roots Terms of Service

See also: Privacy Policy · GLBA Privacy Notice

1. Introduction and Acceptance

These Terms of Service (the "Terms") govern your access to and use of the Platform and the Service (each as defined in Section 2), operated under the Roots brand, including the Roots app and the Roots Growth rewards, engagement, and membership program.

The Platform and Service are operated by Wealth Building Technologies, LLC, doing business as Roots ("Roots," the "Company," "we," "us," or "our"). Roots Growth was formerly known as "Wealth Building Rewards."

Investments are offered by a separate entity. The Company provides a technology platform. The Company does not itself offer securities. When you invest, you purchase securities issued by Roots Real Estate Investment Community I, LLC (the "Issuer"), and that investment is governed by the Issuer's Offering Materials, not by these Terms (see Section 4).

These Terms are a binding legal agreement. By accessing or using the Platform or Service or clicking to accept these Terms, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Platform or Service.

2. Definitions

  • Challenge — a survey, educational course, lease-related action, or other structured activity that, when completed, may earn you Points or other Rewards.

  • Growth Market — the in-Platform marketplace where you may redeem Points and eligible Rewards for available offerings. We may rebrand or rename the Growth Market from time to time, and references in these Terms to the Growth Market include any renamed or successor marketplace.

  • Issuer — Roots Real Estate Investment Community I, LLC, the entity that offers securities in its real estate fund.

  • Offering Materials — the offering circular, private placement memorandum, subscription agreement, operating agreement, and other securities-offering documents of the Issuer applicable to an investment.

  • Platform — the Roots websites (including, but not limited to: www.investwithroots.com and www.rentwithroots.com, and any subdomains thereof), mobile applications, and underlying technology through which we deliver the Service.

  • Points — the unit of value you earn for completing Challenges, referrals, and other qualifying activity(ies), redeemable in the Growth Market.

  • Promo — promotional credit (for example, a promo code or fee waiver) the Company may issue and that you may apply to an eligible transaction.

  • Reward — a benefit, credit, or incentive we may issue (which, depending on when and how it was issued, may take the form of Points, a Promo, or an investment credit).

  • Roots Growth — the rewards, engagement, and membership program operated by the Company.

  • Service — the products, features, and functionality Roots makes available to you through the Platform, including access to invest, the Roots Growth rewards program, and rent reporting. (These same definitions of "Platform" and "Service"/"Services" are used in our Privacy Policy.)

  • Subscription — a paid Roots membership (for example, Roots Growth or Roots+) billed on a recurring basis.

3. Eligibility and Accounts

Eligibility. You must be at least 18 years old and a U.S.-based individual or entity. The Service is available only within the United States.

Registration. To use certain features, you must register for an account and provide accurate, current, and complete information. You agree to update any information if it becomes inaccurate.

Authentication. Access is managed through our unified Roots identity provider. You may sign in using a password, a magic link, or Google sign-in, and you may be required to complete two-factor verification. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. We may disable any username, email address, or other sign-in credential you use to access your account at any time in our sole discretion. Notify us promptly of any unauthorized use of your account.

4. Investments (Offered by the Issuer)

Roots is a technology platform; it is not a broker-dealer, investment adviser, or securities issuer. Securities are offered solely by the Issuer, Roots Real Estate Investment Community I, LLC, pursuant to its Offering Materials, which govern your investment. Among other things:

  • Eligibility, suitability, identity verification (KYC/AML), accreditation, and "bad actor" representations for investing are set out in the Offering Materials.

  • The terms of your investment — including share price, distributions, reinvestment, any maturity date, any early-withdrawal penalty, and redemption, as applicable — are governed by the Offering Materials.

  • Risk. Investing involves risk, including the possible loss of your investment. Information provided on the Platform is for informational purposes only and is not investment, legal, or tax advice. Read the Offering Materials, including the risk factors, before investing in the Issuer.

To the extent any matter concerns the offering, purchase, holding, maturity, redemption, or withdrawal of a securities investment in the Issuer, the Offering Materials control over these Terms, and the Company is not responsible for the Issuer's securities or its operations.

5. Roots Growth — Promos, Rewards, Points, and the Growth Market

This Section governs the Roots Growth rewards program. It applies in addition to any specific terms presented when a particular Promo, Reward, Point grant, or redemption is issued or made available to you.

5.1 Earning Points and Rewards

We may, from time to time and in our sole discretion, offer you the opportunity to earn Points or other Rewards for activities such as completing surveys and other Challenges, completing educational courses, renewing a lease, referring others, or accessing third-party services. Funding for Rewards, as applicable, may come from us, our affiliates or other third parties. Today, qualifying activity generally earns Points; in the past, similar activity may have granted promotional credits or Promos instead (see Section 5.4 on legacy Rewards).

5.2 Points

  • Value and use. Points have no cash value, are not legal tender, do not accrue interest, and may be redeemed only as described in these Terms and in the Growth Market.

  • Non-transferable. Points are non-transferable and may not be sold, assigned, or combined across accounts, except as we expressly permit.

  • Expiration. Points do not currently expire.

  • Amendment. We reserve the right to establish new governing terms to Points, or modify these existing terms, at any point in the future, in our sole and absolute discretion, which may include, but are not limited to: changing the value and use of Points, changing the transferability of Points and/or instituting an expiration period for Points.

5.3 Promos

  • Expiration. Unless otherwise stated at issuance, Promos expire 12 months after the date of issue. Promo codes may also expire, or be limited in quantity or eligibility, at any time in our sole discretion. After expiration, an unused Promo is forfeited and is no longer valid or redeemable.

  • Application. A Promo may take the form of a credit applied to an eligible transaction or a fee waiver, as described in the specific Promo terms.

  • Non-transferable. Promos are non-transferable unless we expressly state otherwise.

  • Amendment. We reserve the right to establish new governing terms to Promos, or modify these existing terms, at any point in the future, in our sole and absolute discretion, which may include, but are not limited to: changing the terms related to expiration, application and transferability.

5.4 Legacy Rewards (Issued Before the Points Model)

Before we introduced Points, certain Rewards were automatically converted into promotional credits that carried a fixed 24-month maturity cycle. Some of these legacy Rewards remain outstanding. Any Reward issued before the Points model retains the original terms shown at the time it was issued, including its 24-month maturity and any associated maturity date and early cash-out terms. These Terms also govern those Rewards, except for those specific points referenced in the previous sentences, which shall still be applicable to the legacy Rewards (with respect to automatic conversion, maturity and early cash-out terms, as applicable).

5.5 Redeeming in the Growth Market

You may redeem Points and eligible Rewards in the Growth Market for available offerings, which may include, without limitation (and which may change from time to time, in our sole and absolute discretion):

  • a credit toward an investment in the Issuer (subject to Section 5.7);

  • impact products and program perks;

  • gift cards or merchandise; and

  • other offerings we may add from time to time.

The available offerings, their Point cost, eligibility, and any conditions will be shown in the Growth Market at the time of redemption and may change at any time in our sole discretion. Some redemptions may require an active Subscription. Once you redeem, the specific terms presented at the time of redemption apply to that offering.

5.6 Redemption Limits, Caps, and Eligibility

To preserve the integrity of the Growth Market, we may impose limits and conditions on the earning and redemption of Points, Promos, and Rewards, and on the availability of any offer in the Growth Market. These may include, without limitation:

  • the number of times a particular offer, item, Promo, or Reward may be redeemed;

  • the number of times an offer may be redeemed within a given time period (for example, per day, per week, per month, per program cycle, or any other interval we set in our sole discretion);

  • per-user limits and overall (aggregate) limits across all users;

  • minimum or maximum Point thresholds, balances, or redemption amounts; and

  • eligibility, sequencing, cooldown, and other conditions.

These limits and conditions may vary by offer, by user, and over time, and we may establish, increase, decrease, suspend, remove, or otherwise change them at any time in our sole discretion, including retroactively where permitted by law. The limits and conditions applicable to a given offer or redemption are those in effect or shown at the time of the offer or redemption. A redemption that exceeds an applicable limit may be declined, reversed, or voided.

5.7 Redemptions That Result in an Investment

When you redeem Points or a Reward as a credit toward an investment in the Issuer, the resulting investment is issued by the Issuer and is governed by the Offering Materials, not by these Terms. Among other things, that investment may be subject to investment limitations and an early-withdrawal penalty as described in those documents. If you attempt to cash out the invested amount prior to certain timeframes, an early-withdrawal penalty may apply, and that penalty may equal the full value of the redeemed Points or Reward — so that the promotional value is effectively forfeited if you exit early. The specific early-withdrawal terms and other information applicable to your investment will be those disclosed to you in the Offering Materials (and, if applicable, Points and/or Promo) for that investment.

5.8 Program Changes, Forfeiture, and Misuse

  • Program changes. We may modify, suspend, or terminate the Roots Growth program, the Growth Market, or any Promo, Reward, or Point offering at any time in our sole discretion.

  • Account closure or suspension. If your account is closed, terminated, suspended, or your access is restricted (whether by you or by us), any outstanding Points, Promos, or Rewards may be cancelled or forfeited in our sole discretion, except where required otherwise by applicable law.

  • Misuse. Any misuse of Points, Promos, or Rewards — including tampering, duplicative or fraudulent claims, exceeding or circumventing redemption limits, exploitation of errors, or other manipulation — may result in forfeiture of all of your Points, Promos, and Rewards. We reserve the right to recoup or offset the value of any improperly earned or redeemed Points, Promos, or Rewards.

5.9 No Cash Value; Conflicts

Points, Promos, and Rewards have no cash value, may not be redeemed for cash, and do not accrue interest.

If there is a conflict between this Section and the specific terms presented for a particular Promo, Reward, Point grant, or redemption, these Terms govern. For any matter concerning an investment in the Issuer, the Offering Materials control (see Sections 4 and 5.7).

6. Subscriptions and Billing

We offer paid memberships, including Roots Growth (billed monthly or annually) and Roots+. Subscription pricing and features are presented at sign-up.

  • Automatic renewal. Subscription fees are billed through our payment processor and automatically renew for successive periods unless you cancel before the renewal date.

  • Cancellation. You may cancel at any time. Cancellation takes effect at the end of the then-current paid period, and you retain access through that date.

  • Refunds — monthly. Monthly Subscription fees are non-refundable.

  • Refunds — annual. Annual Subscriptions may be eligible for a refund on a prorated basis for the unused portion of the term, less any administrative fee.

Where required by law, we provide additional recurring-charge, renewal, and cancellation disclosures at the point of sale.

7. Rent Reporting

Roots Growth offers optional rent-reporting features that can help you build credit by having rent payments reported to consumer reporting agencies through third-party providers:

  • Array — self-reported rent reporting that you can opt into; and

  • Boompay — a service we use to report rent payments on behalf of certain residents if you opt-in.

Rent-reporting features are optional and subject to the eligibility and terms shown when the feature is offered. We rely on third-party providers to deliver these features and are not responsible for their acts or omissions, or for how a consumer reporting agency uses reported information. Where a feature involves Roots sharing your information with a third-party provider, that sharing only occurs if you opt-in to use the feature, as described in our Privacy Policy.

8. User Conduct

Users must engage with the Platform and Service respectfully and in compliance with applicable law. We may deny or restrict access to the Platform or Service or terminate your participation if you, among other things:

  • use offensive, harassing, or abusive language toward staff or other users;

  • submit false, misleading, or materially incomplete information;

  • refuse to complete verification or compliance procedures; or

  • attempt to manipulate, exploit, or circumvent the Platform or Service, its systems, or its controls (including program limits and eligibility rules).

We may also suspend, restrict, or terminate your access to the Platform or Service, including any membership, at any time, with or without cause and with or without notice, in our sole discretion.

9. User Contributions and Content Standards

If you post reviews, comments, or other content ("User Contributions"), your User Contributions must not be defamatory, obscene, abusive, harassing, violent, hateful, sexually explicit, discriminatory, infringing, deceptive, unlawful, impersonating, or commercial in nature.

By posting User Contributions, you grant us a worldwide, royalty-free license to use, reproduce, modify, perform, display, distribute, and otherwise disclose your User Contributions for any purpose. We may remove or refuse to post any User Contribution for any or no reason in our sole discretion, and we may disclose your identity to any third party claiming that your User Contributions violate their rights.

10. Intellectual Property and Prohibited Uses

All content, features, and functionality of the Platform and Service — including software, text, images, video, and audio — are owned by the Company or its licensors and are protected by copyright, trademark, and other laws.

You may use the Platform and Service only for their intended purposes. You may not: modify, reproduce, or distribute content except as expressly permitted; use illustrations, photographs, or graphics separately; remove copyright or trademark notices; use any part of the Platform or Service commercially; access the Platform or Service through robots, spiders, scrapers, or other automated means; interfere with the proper operation of the Platform or Service; introduce malware, viruses, or other harmful code; conduct denial-of-service attacks; or attempt to gain unauthorized access to any portion of the Platform or Service.

11. Third-Party Services and Links

The Platform and Service integrate third-party services (for example, bank-linking and payment providers such as Plaid and Dwolla) and may link to third-party websites (for example, our profile pages on social media sites). Your use of a third-party service may be subject to that provider's own terms and privacy policy. We are not responsible for, and disclaim liability for, third-party content, products, or practices.

12. Disclaimers; Limitation of Liability; Indemnification

Disclaimers. THE PLATFORM AND SERVICE ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DO NOT WARRANT THAT THE PLATFORM OR SERVICE WILL BE ACCURATE, RELIABLE, UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

Limitation of liability. TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL THE COMPANY OR ITS AFFILIATES, PARENT COMPANY, LICENSORS, OR SERVICE PROVIDERS BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF, OR INABILITY TO USE, THE PLATFORM OR SERVICE. IN NO EVENT WILL THE COMPANY OR ITS AFFILIATES, LICENSORS, OR SERVICE PROVIDERS BE LIABLE TO YOU FOR ANY CLAIMS, PROCEEDINGS, LIABILITIES, OBLIGATIONS, DAMAGES, LOSSES OR COSTS IN AN AMOUNT GREATER THAN THE AMOUNT YOU PAID TO THE COMPANY DURING THE PRECEDING SIX (6) MONTHS PRIOR TO THE EVENT GIVING RISE TO THE CLAIM.

Indemnification. You agree to defend, indemnify, and hold harmless the Company, its affiliates, parent company, licensors, and service providers from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees arising out of or relating to your violation of these Terms or your use of the Platform or Service.

13. Dispute Resolution and Governing Law

Governing law. These Terms and any dispute arising out of them are governed by the internal laws of the State of Georgia, without regard to any conflict-of-law rules.

Venue. Subject to the arbitration provision below, any legal action must be brought exclusively in the federal or state courts located in the City of Atlanta and County of Fulton, Georgia, and you waive any objection to jurisdiction or venue there.

Arbitration. At the Company's sole discretion, any dispute may be submitted to final and binding arbitration under the Rules of Arbitration of the American Arbitration Association, applying Georgia law.

Time limitation. TO THE EXTENT PERMITTED BY APPLICABLE LAW, ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE PLATFORM OR SERVICE OR THESE TERMS MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES; OTHERWISE IT IS PERMANENTLY BARRED.

14. Assignment

These Terms, and any rights and licenses granted hereunder, may not be transferred or assigned by you, but may be assigned by the Company without restriction. Any attempted transfer or assignment in violation hereof shall be null and void.

15. Changes to These Terms

We may revise these Terms from time to time. Changes are effective when posted, and your continued use of the Platform or Service after we post revised Terms means you accept the changes. We encourage you to review these Terms periodically. Where required by law, we will provide additional notice of material changes.

16. Contact

Wealth Building Technologies, LLC d/b/a Roots Email: support@investwithroots.com Phone: 404-965-4162

Invest with Roots

Terms of Service

last updated 07/27/2026

Still have questions? Meet with a Roots partner on a live webinar!

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Still have questions? Meet with a Roots partner on a live webinar!

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Still have questions? Meet with a Roots partner on a live webinar!

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